Women s Oppression By Margaret Atwood s Handmaid s Tale

Women’s oppression in the USA Themes in the literature refer to universal ideas that an author explores in their literary work to communicate a message. In Margaret Atwood’s Handmaid’s Tale, the author addresses diverse themes in the novel, focusing mainly on the oppression of women by the government, society, and men through sexual abuse, male chauvinism and according to women limited rights (Hammer, 47). In the book, Atwood tells the reader how women were used as political instruments. The state in the story is rigid politically, and its structure is based on controlling reproduction as the birth rates were too few in the state. The women’s’ duties were to reproduce. The state or government here oppresses women by controlling their rights to own property, be employed; voting rights and all other rights that would liberate them from subjectivity were banned. They were not supposed to be independent as it would make them look down on the government or their husbands. The women were thus not treated as human as they were only perceived as owners of a womb and ovaries. Offred, the main character reflects on it and comments that before the state of Gilead she had seen her body as her instrument of desires but now she felt as a mound of flesh that surrounds a womb whose use would make her worthy(Atwood and Martin, 15). The state of Gilead also makes it illegal for women to be employed and further demeans them by giving men titles associated with their military rank and womenShow MoreRelatedThe Handmaid s Tale By Margaret Atwood1249 Words   |  5 PagesDystopian Research Essay: The Handmaid’s Tale by Margaret Atwood In the words of Erika Gottlieb With control of the past comes domination of the future. A dystopia reflects and discusses major tendencies in contemporary society. The Handmaid s Tale is a dystopian novel written by Margaret Atwood in 1985. The novel follows its protagonist Offred as she lives in a society focused on physical and spiritual oppression of the female identity. Within The Handmaid s Tale it is evident that through the explorationRead MoreThe Handmaid s Tale And Gattaca1106 Words   |  5 PagesA dystopian text is a manifestation of society s deepest fears. How is this explored in The Handmaid s Tale and Gattaca? A comparison of dystopian texts explores contemporary issues of society and integrates them into an alien world. The Handmaid s Tale by Margaret Atwood illustrates the nature of society as far from ideal, and the destructive nature of oppression. Similarly, Gattaca by Andrew Niccol epitomises the characteristics of a dystopian text, by highlighting the subversion of naturalRead MoreThe Handmaids Tale Gender Inequality Essay1067 Words   |  5 PagesJohn Enright Dr. P English 103 3 October 2017 Lack of Difference from Women in The Handmaid’s Tale and Women in Modern Day Society Picture being in a world where women no longer have the freedom to purchase items, instead all of their money can be found in their husband’s account. This is the life of the Handmaids; their lives reflect those of slaves because they can’t go anywhere alone, have no money of their own, and live in constant fear of being sent to the Colonies. Small parts of genderRead MoreOppression Of Women In The Handmaids Tale1732 Words   |  7 PagesThe Oppression of Women that is shown in The Handmaid’s Tale When describing the newly established society in The Handmaid’s Tale, the Commander states that â€Å"better never means better for everyone [...] it always means worse, for some† (Atwood, 244). This accurately describes the nature of patriarchal societies, such as the society that is described by Margaret Atwood in The Handmaid’s Tale. The Republic of Gilead is a patriarchal society that has religious, and patriarchal values that benefit theRead MoreThe Handmaids Tale Men Essay1607 Words   |  7 PagesWomen’s Bodies as Political Instruments and Elimination of Sexual Pleasure: Oppression throughout Society In Margaret Atwood’s, The Handmaid’s Tale, the idea of women’s bodies as political instruments and elimination of sexual pleasure is explored. The republic of Gilead â€Å"depicts a futuristic society in which a brutal patriarchal regime deprives women of power and subjectivity, enslaving them through a sophisticated, ubiquitous apparatus of surveillance† (Cooper 49). Offred is a girl who lives withRead MoreFeminism In The Handmaids Tale1709 Words   |  7 Pagesdystopian world with a patriarchal society, is displayed in Atwood’s, The Handmaid’s Tale. More specifically, the novel takes place in what used to be considered the United States but is now being called the Republic of Gilead where freedoms and rights have been excluded, especially for women. The society nurtures a â€Å"theocratic, patriarchal, nightmare world created by men, with the complicity of women† (â€Å"Margaret (Eleanor) Atwood†). The separation of the freed oms between the genders created female victimizationRead MoreThe Handmaids Tale Men Essay1666 Words   |  7 PagesWomen’s Bodies as Political Instuments and Elimination of Sexual Pleasure: Oppression throughout Society In Margaret Atwood’s, The Handmaid’s Tale, the idea of women’s bodies as political instruments and elimination of sexual pleasure is explored. The republic of Gilead â€Å"depicts a futuristic society in which a brutal patriarchal regime deprives women of power and subjectivity, enslaving them through a sophisticated, ubiquitous apparatus of surveillance† (Cooper 49). Offred is a â€Å"girl† who livesRead More Feminism In The Handmaids Tale Essay1588 Words   |  7 PagesFeminism In The Handmaids Tale      Ã‚  Ã‚   Feminism as we know it began in the mid 1960s as the Womens Liberation Movement. Among its chief tenants is the idea of womens empowerment, the idea that women are capable of doing and should be allowed to do anything men can do. Feminists believe that neither sex is naturally superior. They stand behind the idea that women are inherently just as strong and intelligent as the so-called stronger sex. Many writers have taken up the cause of feminismRead MoreThe Handmaid s Tale By Margaret Atwood1060 Words   |  5 Pagesideologies that select groups of people are to be subjugated. The Handmaid’s Tale by Margaret Atwood plays on this idea dramatically: the novel describes the oppression of women in a totalitarian theocracy. Stripped of rights, fertile women become sex objects for the politically elite. These women, called the Handmaids, are forced to cover themselves and exist for the sole purpose of providing children. The Handmaid’s Tale highlights th e issue of sexism while also providing a cruel insight into theRead MoreThe Handmaid s Tale By Margaret Atwood1256 Words   |  6 PagesFrom the days of the cavemen to now, societies have systematically oppressed people for various reasons. Oppression has happened to Jews in Germany, slaves during Christopher Columbus’s days, slaves in the early 1900s in America, etc. When people systematically oppress one another, it leads to internal oppression of the oppressed. This is evident in Margaret Atwood’s book, The Handmaid’s Tale. This dystopian fiction book is about a young girl, Offred, who lives in Gilead, a dystopian society. Radical

Standardized Testing Should Not Be Poorly Essay - 945 Words

It used to be that one week within the school year children dreaded. The paper and pencil exam that would determine their fate of progress for the next year; now has been turned into weeks or an entire month long of missing class and staring at computer screens to take tests. Standardized testing are used in schools as a way of figuring out benchmarks for students and teachers. These types of evaluations are used to see the progression throughout the year. With the signing of the No Child Left Behind Act (NCLB) in 2001 by President Bush; was the starting appearance for Standardized Testing. These kinds of exams analyze a student’s ability to memorize; rather than expressing the student’s intelligence. Thus, giving teachers a curriculum to teach to the test, and not actually teach students the information the students need to learn. Standardized tests should not be heavily relied on because the exams don’t prove the students intelligence, and teacher’s job s could be extremely affected. To begin, looking at the state of Florida the new curriculum that has been created is Common Core. This new curriculum has been designed to make students think more â€Å"critically†. But, that means the new Florida Standards Assessment (FSA) is coming with more difficult and complex questions for students to answer. These tests are supposed to asses a student’s knowledge on a particular subject. In Dr. Herbert Walberg’s book â€Å"Test, Testing, and Genuine School Reform† he states â€Å"Educators canShow MoreRelatedThe Negative Effects Of Standardized Testing1193 Words   |  5 Pagesnow, standardized testing has been at the forefront of all education and is part of the reason students dread going to school. Although standardized testing has become a significant part of our education, it does have a negative impact on the effectiveness of the instruction we are getting. This topic is essential to many because the use of these such tests are damaging our education system. The question most familiar to students and many others, is why we are subject to standardized testing? SomeRead MoreThere Are Many Types Of Ways Teachers Can Assess Students1218 Words   |  5 Pagesassessment is one of these types. A formative assessment takes place either during the lesson or before, as a pretest. Formative assessments are used to see where students learning is at along the way. A benefit of formative testing is that teachers can see what they should improve on in their lessons to help students learn the content. A drawback is that formative assessments could be seen as busy work if they are not created with students learning in mind. Another type of assessment is a summativeRead MoreNo Child Left Behind Standardization1608 Words   |  7 Pagesperform poorly on tests. This is a common practice among districts, and funding for a particular school is often reliant upon that school’s ranking produced by test scores. The NCLB was put in place as a response to a lack of equality among the nation’s educational practices. Without a common standard set in place for schools, variability from district to district could be cause for concern. This lack of accountability, as professor Wiliam Dylan points out in his article â€Å"Standardized Testing andRead More The Pass Fail System of Standardized Tests Essay1351 Words   |  6 PagesThe Pass Fail System of Standardized Tests Standardized tests have historically been used as measures of how students compare with each other or how much of a particular curriculum they have learned. Increasingly, standardized tests are being used to make major decisions about students, such as grade promotion or high school graduation, and schools. More and more often, they also are intended to shape the curriculum and instruction. Students across America have had to repeat classesRead MoreThe Pros And Cons Of Standardized Testing1177 Words   |  5 PagesStandardized testing is a no Growing up in Chesapeake every student is forced to take a standardized test at the end of every class they take. Standardized testing has been a part of the educational system for so long that everyone is just accustomed to taking these tests or giving them out. Standardized testing does not just effect the students but it also effects the teachers. Chesapeake School Board should get rid of standardized testing in all grade levels because of different learning styleRead MoreIt Is No Surprise That Today’S Education System Is Not1721 Words   |  7 Pages It is no surprise that today’s education system is not in the best shape. In a system where students are more focused on what is going on at home than their school work, testing is the main focus, schools are underfunded, and teachers are underpaid, something has got to change in order to move our system in a positive direction that is necessary for students to get the most out of the public education system. These are just some of the many problems we are faced with in today’s education systemRead MoreThe Rhetorical Analysis Of John Olivers Uses1000 Words   |  4 Pagesshow, John Olivers views   on standardized tests are clear.   Ã‚  Ã¢â‚¬Å"Standardized test is the fastest way to terrify any child with five letters outside of just whispering the word clown†. Standardized tests are a way of testing a person’s intelligence. Teachers around the country prepare students all year just to fill in bubbles on multiple choice questions, evaluating whether or not they are capable of retaining information and passing the tests. However, a student should not be judged on how well he/sheRead MoreBenefits Of Standardized Tests?1242 Words   |  5 PagesWhat Are the Benefits of Standardized Tests? â€Å"Ok everyone, we are going to have to go through this unit pretty quickly since the SOL’s are coming up soon!† Most elementary, middle, and high school students have heard their teacher say this at least once. The question that this quote poses is, how are standardized tests we had to take at the primary and secondary level beneficial to us? Were they only beneficial to our teachers and schools? Or did they actually prepare us for our future? Or, areRead MoreThe Negative Effects Of Standardized Testing1120 Words   |  5 Pagesadverse effects of standardized testing.† Testing has evolved over time from basic reading, writing, and arithmetic to curriculum based on standardized testing such as the ACT, SAT, and TCAP. Many years ago, students did not have to take as many tests, and there were not as many opportunities for different types of classes. Schools have evolved as standardized test evolved, and this has forced teachers to evolve as well. As time progre ssed, the frequency of these standardized test increased and theRead MoreAmerican Education Vs. Chinese Education Essay1426 Words   |  6 PagesAmerican teachers and parents hold different points of view in terms of the way of encouragement from Chinese teachers and parents. In the U.S. teachers and parents are very kind that they often encourage students in a positive way. That is, if I do poorly in a test, they would say, â€Å"Hey, don’t be frustrated. You will do well in the next test!† If it is in China, the scenario would be: â€Å"Don’t dream to hang out with your friends during weekend until you do well in the next test! This kind of scenario

Real vs Reality TV Free Essays

string(50) " The numbers climb out of the ring as fast as in\." Television has become a â€Å"member† of almost every single family on our planet. And not just an ordinary member, but a very important one, because the time spent next to it exceeds the amount of time spent together with any other family member. You do not have to apply any efforts to talk or listen to complaints while â€Å"communicating† with it. We will write a custom essay sample on Real vs Reality TV or any similar topic only for you Order Now You do not have to play with your little son after a hard working day. You are SO tired! Can anybody respect that? You can simply turn the TV on and everything is done. The kids are quiet, your significant other is not complaining. It is so simple that it has become an integral part of the culture of every family. It is the only time, when a person can forget about all the family troubles and the failures of the day. The sofa opposite the TV set has become the place of â€Å"reconciliation and spiritual unity† of the family. And what is it that we’re watching? Is it an educational or discovery channel? Although some might, the majority of the shows we consume are reality shows. But â€Å"what is reality television? † one might ask. Reality TV is defined by MSN Encarta as â€Å"television programs that present people in live, though often deliberately manufactured, situations and monitor their emotions and behavior. † Within this genre of television are subgenres such as Game or Elimination, Talent, Talk, Makeover, Documentary, and Spoofs. It was first introduced by Allen Flunt’s 1948 program Candid Camera. The show involved concealing cameras filming ordinary people being confronted with unusual situations, sometimes involving trick props, such as a desk with drawers that pop open when one is closed or a car with a hidden extra gas tank. When the joke was revealed, victims would be told the show’s catch phrase, â€Å"Smile, you’re on Candid Camera. † The show became a top rated TV show in both network runs and syndication. Reality television enjoyed a renewed popularity in the 2000s with shows like American Idol that featured an interactive aspect, asking viewers to call in to vote for favorites. Today you cannot turn the television on without coming across reality television. The final ratings for the 2009-2010 television seasons show that reality TV lead the pack and bring up the rear end. It is everywhere and although it has spread in popularity there is often more negative remarks made against it than positive. Critics of reality TV often argue that the shows promote sex, drinking, violence and racism. Although reality TV may be fun to watch, it is very dangerous for teenagers who don’t have set morals and self-identities. Reality TV is questionable because of the messages some of the shows depict. While these messages can have an effect on everyone who views them, the audience that may be the most susceptible is teenagers. The most contested issues are whether reality TV is, in fact, â€Å"reality† and whether teenagers may develop perceptions from the reality shows that may lead to poor choices and negative consequences. In a 2004 issue of â€Å"Pediatrics,† Rebecca L. Collins, senior behavioral scientist at the RAND Corp. , and her colleagues presented the results of a survey that measured the amount of sexual explicit television that teenagers watched and how much sexual experience the teenagers had had at a one-year follow up survey. They found that teenage exposure to sexual content on television shows increased the likelihood of initiating sexual acts and the effect of shows that depicted sexual behaviors and those that just discussed sex had the same effect on teenage audiences. Similarly, in a 2008 edition of â€Å"Pediatrics,† Anita Chandra, a behavioral scientist at the RAND Corp. , and her colleagues released the results of a survey conducted over a three-year period that measured teenagers’ exposure to sexual content on television and any resulting first-hand experience with pregnancy. They found that teenagers who regularly watch television programs containing a significant amount of sexual behavior are two times more likely to become pregnant or impregnate someone than those teenagers who do not watch programs with sexual content. Reality TV is also dangerous because of the way it depicts the characters as heavy drinkers. Many programs include segments that show the main characters drinking, partying and engaging in rambunctious behavior, but they often fail to show to the consequences that the characters must face for these actions. When teenagers see these types of behaviors, they might be led to believe that they too should consume large amounts of alcohol and act in a similar manner. Television violence in reality TV is another major concern. Studies show that the amount of violence that is watched on television affects the amount of aggression and violence displayed in the individual (Fernandez, Roberto, Juan and Amy 137). Reality shows such as The Bad Girls Club and The Real World have more than its share of the violence. The target viewers for MTV are ages twelve to thirty three, this demographic makes up approximately thirty three percent of the U. S. population (Smith 89). Thirteen year olds are already susceptible to influence, and are more at risk to be adversely affected by violent television than are those of later years (Comstock 1205). If life is really like it is depicted to be on an episode of The Bad Girls Club, the average person should wake up to a side of pointless fight, brunch to a cussing war, and eat supper around the time someone breaks a nose. Studies of US television airings discovered that there was a consistent rate of five to six violent acts per hour (Fernandez, Roberto, Juan and Amy 137). In watching an episode of the Ultimate Fighter, one can expect to see at least twenty to thirty violent acts within the thirty minute airing with three minute commercial interruptions. Arriving at twenty to thirty violent acts in an episode is when you only count each individual match as one act. The numbers climb out of the ring as fast as in. You read "Real vs Reality TV" in category "Essay examples" If this is what young adolescents are taking is as â€Å"reality† than it is no wonder there are problems with violence and aggression in schools and on the streets. In a behavioral science study, it was stated that â€Å"Aggression [†¦ is the product of social categorization† and that it is not a natural phenomenon (Comstock 1206). According to a study conducted at Syracuse University in New York, â€Å"There is a statistically significant, positive relationship between exposure to television or film violence and aggressive and antisocial behavior† (Comstock 1186). The study concluded this theory by stating that by viewing violent television in everyday life, antisocial and aggressive behaviors and tendencies would be facilitated (Comstock 1191). With this outlook, it seems much more likely that the significant amount of aggression present in society today can very well be influenced if not caused by the vast ocean of aggression harbored in television culture. Racism is very prevalent in crime reality television. There is a vast overrepresentation of violent crime (e. g. Kooistra, Mahoney, Westervelt 1998; Oliver, 1994; Potter et al, 1997), crimes cleared (e. g. , Kooistra et al, 1998; Oliver, 1994) and non-whites as offenders and whites as law nforcement officers. In a direct test of the cultivation hypothesis, a social theory which examined the long-term effects of television on American audiences of all ages, Oliver Armstrong (1998) reported that whites who watched more reality TV were more likely to report higher crime prevalence estimates. The construction of these programs is considered from a cultural, qualitative perspective focusing on the ideal perspectives conveyed about law and order, social threats, and audience empowerment (Cavender, 11998; J.  Fishman, 1999). For example, Cavender and Bond-Maupin (1993) argue that these programs make use of story-telling conventions to encourage empathy with an unsuspecting victim who falls prey to evil, which, in turn, primes the notion that no place is safe. They also indicated that reality-based crime shows such as America’s Most Wanted and Unsolved Mysteries depict crime in ways similar to those used in fictionalized crime shows which reinforces existing cultural stereotypes about criminals and victims. The First 48 is one of the most watched non-fiction investigation series which aires on AE. Set in several cities across the U. S. , the series offers an insider’s look at the real-life world of homicide investigators. Each episode picks one or more homicides in different cities, covering each alternately, showing how detectives use forensic evidence, witness interviews and other advanced detective skills to identify suspects. The cops on this show are mainly White, with the exception of a couple of Black investigators that are shown on few episodes. This show is very biased in the fact that it depicts only the black communities across the nation and that which is full of criminals, gang violence drug saturation. One would almost think that there are no White people who commit the same types of crime(s) in those cities. Or is it that the Police Departments in the white communities of those ( other) cities don’t permit the exploitation which is presented by this programming’s directors? The genre has also created a slew of reality stars, as a result of the fame game. It seems that many are random people with no apparent talent. Keeping up with the Kardashians has made famous a whole family who appear to be famous without reason except that they have a reality show. Another reality TV favorite is The Real Housewives of Atlanta. The series has been going strong for three seasons. Everything about the show is a mess. This season has been about even more drama than ever before. Will Cynthia marry Peter? Is Phaedra married to a convict? Will â€Å"NeNe† and Greg get divorced? Will Brice get it together? The craziness and complexity of it all is never ending. Why do we care? These people are just ordinary people with no real celebrity other than what we the viewers give them. The uses and gratifications perspective, the assumption that a media channel cannot influence an individual unless that person has some use for the medium or its particular message (e. g. Katz, 1959; Rubin Rubin, 1985), may be a clear explanation of the genre’s appeal. The uses and gratifications framework includes five primary beliefs. The first is that an individual’s behavior is goal directed and motivated. Second, people select and use media to satisfy biological, psychological and social needs. Third, individuals are influenced by various social and psychological factors when selecting among communication alternatives. Fourth, those media consumers are aware of their needs and whether these needs are being satisfied by a particular medium. Fifth, that different media compete with one another for attention, selection, and use. In sum, uses and gratifications theory states that individuals are aware of their needs, evaluate various channels and content, assess functional alternatives and select the media or interpersonal channel that they believe will provide the gratifications they seek. Reality TV also offers some positive aspects as well. American Idol, which is the leader of reality TV, had over 24,000,000 viewers. The show starts off with thousands of people auditioning in hopes of becoming America’s next superstar. Some can sing, but many just make utter fools of themselves on national television. Just a week ago an American Idol hopeful auditioned in front of the judges with her opera rendition of Justin Beiber’s song â€Å"Baby†. As she belts the notes Randy immediately puts his head down and motions for her to stop. Steven Tyler and â€Å"JLo† look as if they don’t know what is going on and as she hits the high note Steven marks the end with the sound of an explosion. They break out with laughter, just as we do sitting at home watching. â€Å"What the hell was that? † may be what comes to mind. Beside it being purely entertaining because we like to see others humiliate themselves, the show offers stories of success. For the people who volunteer themselves for the likes of American Idol and America’s Next Top Model, winning the show is potentially a life-changing experience and a springboard to a career in the entertainment industry. The reward is there for the taking, but it’s often not just the winners who can make a name for themselves. Jennifer Hudson, a finalist on season 3 of American idol and Tocarra Jones, a participant on season 3 of America’s Next Top Model, may not have won the shows, but they both went on to have major success. Jennifer Hudson made her film debut in the 2006 film Dreamgirls, which won her many awards such as an Academy Award for Best Supporting Actress and a Golden Globe Award. She also won a Grammy award for her debut album. Tocarra is a working plus-size model today and she is signed to the largest modeling agency in the world. Reality TV can also provide learning on dating, family relations, friendships and dealing with sensitive issues. Pedro Zamora’s 1994 appearance on MTV reality show The Real World was a landmark media event: the first openly HIV-positive gay man on a nationwide TV series. Zamora, who died at 22 just as Real World: San Francisco ended, was a teen when he learned he was HIV-positive, a diagnosis that led the diminutive Miami resident to become an AIDS activist and educator. His MTV fame ultimately drew the attention of President Clinton. Zamora’s role on Real World: San Francisco was memorable not only for lecturing housemates and viewers about HIV and preventative measures but also for his combative relationship with the abrasive Puck Rainey, one of the most polarizing roommates in the show’s 21-year history. Things got so testy between Zamora and the politically incorrect Rainey that the roommates ultimately banned Rainey from their collective home. Even those reality shows that aren’t competitions can still make a name for the stars. Lauren Conrad started her career on MTV’s â€Å"Laguna Beach: The Real OC,† and with subsequent exposure on â€Å"The Hills† has become a best-selling author, spokesperson and fashion designer–not bad for a normal California girl. Watching these successes has also inspired a generation of youngsters to aspire to make something of themselves. They want to better their lives and find inspiration from the success stories after the cameras have stopped rolling. Reality TV also offers a source of distraction and diversion to everyday life. It gives you a break away from your stress and frustration. Of course this does not solve the root case, but it helps take away from the root source of the stress. Although taking a walk or reading a book may be better alternatives for distractions, reality TV still allows you to momentarily forget your problems because you’re consumed in others on television. Although reality TV offers some positive aspects such as success stories, positive learning experiences, distractions and others, the negatives outweigh them all when it comes to the teenagers which the shows are aimed at. They presume that reality TV is actually â€Å"reality†, which it is not by any means. Teenagers do not have the understanding so they could and probably will fall subject to all the negative side it can entail. Some solutions to the problem may be for the parents to parent more and as they should. Parents should have the knowledge about what reality TV is and explain it to their children. Parents or society should not rely on reality TV or any genre of television to teach our children or ourselves for that matter. It will indefinitely lead us in the wrong direction. It is not to teach, but to entertain. If we have the knowledge about what reality TV actually is, in turn, we will be able to keep it in the context of entertainment and not reality. For those who don’t take it seriously it can provide entertainment for 30 minutes or so. But if taken as â€Å"reality†, it then has a danger of harming its audience with unrealistic expectations. How to cite Real vs Reality TV, Essay examples

Impact of Industry Force Factors Strategies - MyAssignmenthelp.com

Question: Discuss about the Impact of Industry Force Factors Strategies. Answer: Introduction The communication plan is a policy-driven approach which provides information to the various stakeholders of an organization. It defines who should be given specific information regarding the delivery of content, what information can be delivered and what kind of communication channels can be used to deliver a certain piece of information (Abdullah Ahmad, 2011). The present communication plan will be presented to the top table of Uber Inc. It will include the CTO (Chief Technology Officer), Senior Vice President of Business, Senior Vice President of Operations and Regional General Manager of Australia. The communication management plan identifies what information is needed to be communicated to different audience. The plan contains various elements such as who has the authority to communicate confidential or sensitive information, which communication channels should be used and what are the modes of communication. Communication plan is important in uplifting the image of the organization or in the change management process. In the change management process, the communication plan plays a critical role in breaking down the resistance of the stakeholders or the employees. There are several benefits of the communication plan such as a documented strategy is important in guiding the employees at every point (Gold, Hahn Seuring, 2013). Other than that, with the help of documentation, the organization can assure that the objectives of the organization are met and the communication strategy will be continually improved. In this regard, the present report, is focused on the communication strategy in Uber Inc. The organization is suffering from the communication issues as it has implemented a non-conventional communication strategy. In the recent times, there have been several issues such as the accident caused by Uber driver which invited huge criticism from others. The company will also suffer in th e form of reputation and negative public image. In the present, the organization is struggling with the issue of decreased employee morale as the drivers are not given adequate employment benefits. The drivers are hired as independent contractors who are not given any adequate employment benefits during the time of the employment. In the recent times, the morale of the employees degraded as in the road accidents, the company showed no support for the drivers (Grunert Traill, 2012). Other than that, the drivers acknowledge that as they are hired as independent contractors as they will be not be provided any employment benefits which can be gathered as the permanent employees of the organization. Environmental Scanning The external environment of the organization has a substantial role in the brand image of the organization and its reputation. It is important to identify the external factors which may impact the operations and the business processes of the organization. The business organizations should scan the external factors with the help of frameworks such as PEST analysis. Political Factors: The government of Australia is skeptical of the business model adopted by the company. The company has adopted a shared economy model wherein the taxi drivers are hired as independent contractors and the company keeps a commission for each of the ride. The government is also concerned whether the rights of the drivers will not be snatched with the advent of this new business structure (Haley Haley, 2013). The company also do not want to take any financial burden which comes with the employment benefits. There are certain economic factors which may impact on the operations of the business operations. The business structure of the organization is designed such that it appeals to the price-sensitive customers. Using the ride-sharing services, the customers can reach at their destination at a cheaper price. Social Factors: There are certain social factors such as the lifestyle, psychology and the individual preference which may impact on the operations of the organization. Today, most of the customers prefer using the taxi services; therefore, the social factors are preferable for the organization. Although the drivers associated with the traditional taxi industry are concerned that the company will is taking a commission in the services provided to them. The organization is taking commission for providing customers to the drivers. It has created a dissatisfaction among the drivers. Other than that, the organization has also facing issues related to the brand image of the organization. Technological Factors: There are several technological factors which may impact on the business operations of the organization. The technology and the infrastructure of the company influences the operations of the organization (Kavishe, 2015). Although the company has adopted a simple business model, a few factors are important in the business operations. These drivers must have a smart phone, a mobile application and constant internet connection to communicate with the customers. Other than that, the customer should also have a mobile application so that they can communicate with the customers. It can be concluded from the above section that involving the drivers as the independent stakeholders is creating dissatisfaction among the drivers. It is also creating issues among the drivers as they are considering that despite them being working for the organization, they are not provided adequate safety and employment benefits. In the above section, the communication issue between the employees and the management has been discussed. This issue has created numerous problems between the employees and the employer. In this regard, Uber Inc. should develop a communication strategy which may uplift the morale of the employees and engage them further with the organization. The major issue identified with the organization is that the drivers dissociate themselves with the organization as they consider that the organization do not consider them a part. It is important to establish a communication portal or communication platform through which the organization would be able to regularly and promptly with the drivers (Lang Heasman, 2015). All the drivers of the system should be able to access the portal of the organization promptly. They must be able to login to the systems portal in a quick and fast manner. Other than that, the organization must be able to design a quick and rapid information portal wherein all the information regarding the operations and the business processes of the organization the will be updated. Other than that, it will be made mandatory for the drivers to register into the portal with the help of their email address and the phone number. All the information and the changes in the organization will be updated to the drivers and other stakeholders of the organization. Other than that, the organization will also keep the online portal so that the employees of the organization will be able to communicate and raise their queries to the customers (Matzler, Bailom, Friedrich von den Eichen Kohler, 2013). An online support chat system will be established so that the customers can directly communicate with the organization regarding their queries. It is important that Uber makes all the substantial efforts to promptly respond to the employees of the organization. The communication strategy is developed and established as the employees of the organization are getting demoralized due to the recent accident cases and the response of the organization towards them. In the present case, it is important that the organization design the communication message so that it can directly uplift the morale of the employees (McGrath, 2013). It is important to acknowledge that the communication message is designed such that the drivers get motivated and engaged with the organization. The theme of the communication message should be as such that that the drivers feel motivated with the message and the remains engaged with the organization. Uber should also communicate that it is very much concerned about the drivers as well as other stakeholders of the organization. The business organization should also communicate that engaging in contractual form with the drivers is a win-win situation for both the organization and drivers. The monthly income of the drivers is directly connected to the number of rides they take (Morris, Shirokova, Shatalov, 2013). If a driver take more rides regularly, he can earn more. Therefore, with this scheme of the organization, the drivers can increase their income. The reputation of the organization will be enhanced with the help of this approach. The organization would be able to communicate that it is concerned for the employees as well as the customers of the organization. When this message will be transmitted to other stakeholders of the organization including the customers, it will uplift the reputation of the organization. The organization will be recognized as a socially responsible business organization which takes into consideration the benefits of different stakeholders of the organization (Oraman, Azabagaoglu, Inan, 2011). The business organization should be able to transmit the message that it is concerned about the wellbeing of the employees and other stakeholders of the organization. It should be able to communicate that the organization is concerned about all the stakeholders connected with the organization. Communication Matrix Goal Objectives Message Target Public Channels Tactics The communication goal refers to the objectives which are aimed to be achieved with the help of communication strategy The communication objectives are precise, specified and measurable goals which are needed to be achieved with the help of communication strategy (Paul, Rana, 2012) The communication message is written to inform the public or other stakeholders something. It is the most important part of the communication strategy The target audience refers to the people on which the organizations message is focused It refers to the communication channels through which the company reaches the target audience (Tavitiyaman, Qu, Zhang, 2011) The activities which the organization uses to transmit its message to the audience To increase the morale of the drivers associated with the organization To increase the number of drivers associated with the organization by 10% in the next months To increase the market share by 10% in the Australian market The message will be written to persuade the drivers to remain associated with the organization The target audience of the organization is the drivers associated. The communication channel of emails and online portals will be used. The organization will use number of tactics such as diversified response to address the situation Reach and Impact It is important to determine the reach and the impact of the communication message and the communication strategy. The organization should develop a unique and singular strategy to reach out to the drivers. It should focus on sending a unique message to all the drivers so that a common message is sent to the all the drivers. It should post the message to the social media website of the organization. Other than that, the organization should post the same message to the official website and the blog of the organization. It is aimed that the organization will reach to all the active and the registered drivers of the organization. It will also be able to send a unique to all the drivers. Other than that, the message should have a profound impact on the drivers so that they remain connected to the organization (Tavitiyaman, Qu, Zhang, 2011). The drivers must be able to work for the benefit of the organization. Currently, a large number of drivers employed with the organization are switch ing to the local competitors due to the brand image of the organization. It is important that the organization establishes a brand image such that the drivers want to work with the organization. In the development of the communication strategy, it is important that the organization develops a communication plan through which it can transmit its message effectively. It is important to identify that the message of the organization is effectively communicated to the drivers. The organization can create an evaluation measure to examine whether the communication objectives of the organization are met or not. It can be done with the help of meeting certain evaluation criteria. In the present, the business organization will develop a communication criteria with the help of which it can assess the efficacy of the communication plan. The company will use a survey to assess the opinu8ion of the drivers. A survey will be beneficial to assess the responses and the perspective of the drivers towards the organization (Paul, Rana, 2012). It will also be beneficial in assessing the viewpoint of the drivers and gaining the suggestions which will be beneficial in uplifting the standards of t he organization. The viewpoints gathered from the drivers should be inculcated in the operations of the organization. It will assist the organization in keeping the drivers of the organization happy and engaged. It will also increase the satisfaction level of the employees and they will perform in a much better manner. Other than that, the organization will also evaluate that the communication objectives of the organization are met with the communication plan. Conclusion It can be concluded that the organization needs to create an effective strategic communication plan for achieving the business objectives. The organization should also examine that there are certain issues in the communication between drivers and the management. The business organization should make efforts so that the business objectives of the organization are met. Uber should develop a strategy so that a unique and common message can be sent to all the drivers of the organization. Uber should also create a specific communication plan such that it can communicate with all the drivers in an instant. An online portal should also be designed so that the drivers can communicate their queries and problems with the customers. The business organization should assure that the communication strategy will be able to increase the market share of the organization and increase the driver retention rate. The drivers should become engaged and happy with the organization. They should not seek alli ance with other local competitors. It is aimed that the current communication plan will increase the market share of the organization. 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